Feinkost Käfer

It’s December 2021, on “ZDF heute”, just before the weather forecast, when we bring the Feinkost Käfer brand to life in a wintry 7-second spot. The ladybird, the company’s trademark, discovers the product and takes viewers on its brand journey.

The pre-Christmas season is atmospherically set by the brand’s well-known shade of red and a festive golden hue. Through the high quality and warmth of the images, we ensure that viewers connect emotionally with the brand. The customers know and feel that Feinkost Käfer’s products bring a touch of luxury and a great deal of indulgence directly into their homes.

The client was initially shown several proposals; in the end, they opted for a white winter landscape with a rustic hut flair and two ladybirds crawling across the product in the foreground.

A storyboard with Animatic was used to convey the timing and the visual level to the client.